Is love always enough? 444 Market Street in SF
Filed Under (Photography, Post processing, San Francisco) by henrikj on 18-08-2008
Tagged Under : 444 Market Street, architecture, Post processing, San Francisco
During my visit to the Bay Area last year, I never got the opportunity to shoot the magnificent skyscraper at 444 Market Street in San Francisco. This year, I’d made a promise to myself to not repeat that mistake.
Wikipedia has the following entry for the building:
The Shaklee Terraces, or 444 Market Street, or One Front Street is an office skyscraper rising on San Francisco’s Market Street in the Financial District. The building, completed in 1979, stands 538 feet (164 m) tall and has 38 floors. The Shaklee Corporation used to be headquartered in the office tower until the company moved to Pleasanton, California in 2000.
However, nothing in the Wikipedia entry describe the building’s fantastic architecture. The lines are amazing, straight and gently curved at the same time. The colors are perfectly matched. The possible variations in perspective are unlimited.
When you shoot the building, try to avoid the middle of the day as chances are that you’ll get a rather annoying backlight. Mornings are probably the best, followed by evenings. During my first visit - an afternoon - I’d some problems with blown highlights on the left (western) part on the building as it was directly exposed to the sun.
For this shot, I increased the contrast using both the contrast slider and the tone curve in Lightroom. I slightly decreaed the impact of the blue tones by slightly increasing the color temperature and decreasing the blue saturation. I also cropped out the portion of the photo where the sky was showing. No special or advanced post-processing at all, just ordinary stuff. However, I made one thing that in my option really increased the impact of the shot - I flipped it vertically. Instead of looking up, it now feels like you are looking down on the building. To highlight this effect, I use the an identical crop in the before image below.



























